The Importance of Advertising in Marketing Essay

The Importance of Advertising in Marketing - Essay Example Advertising is one of the corporate communication forms used by organizations or firms to encourage, persuade, or influence the audience towards their products. Advertising in most cases creates a perception of the products or services of an organization. Through advertisements, firms are able to reach out to consumers. Nonetheless, there have been serious debates on how advertisements as a form of corporate communication affect gender. Taking a view of the women, advertising has had different perceptions of women. Despite the numerous research studies on advertising gender images of women have spurred so many debates and interest, there is need to conduct a more in-depth analysis of the same. This qualitative research study aims to identify whether advertising gender images of women reinforces or challenges female gender stereotypes. The research uses literature review to create an in-depth analysis of the topic. Methodology chapter provides an overview of how the research study was conducted whilst the findings and discussion provide the understanding of the obtained data. Lastly, a concluding remark provides a summary of the main points of the study. The marketing and particularly the presence of consumption appeared in England in the era of post civil war. The consumption behaviors in England did benefit from the free wage labor force to produce commodities (Bocock, 1993). The important cultural heritage of Puritanism was a powerful part of the cultures of England, Scotland, and Wales in addition to a selection of similar cultures that was transferred to North America and Australasia. British Puritanism has exhibited some values that viewed spending money on clothes for men and children as a luxury; this has extended to not spending money on expensive meals.  However, British values to some extent have encouraged spending money on building houses and furnishing them without paying much detail to decorations.

Law and management Essay Example | Topics and Well Written Essays - 2000 words - 1

Law and management - Essay Example IMO purpose is established in the ISM Code to reduce damages and accidents during shipping and voyage. Especially in operations of the ship. This code promotes cleaner and safer ships (Anderson, 2003, pg 23). The MV ‘Shields Happiness’ ship requires proper safety management to ensure competence by the crew in the ship. In this scenario between the Hall and South Shields, pollution was caused during voyage because the drip trays had not been cleared of oil and the oil later overflowed in the main deck. If the crewmembers had applied the safety management culture, they would constantly think about improvement and safety of the ship. They would have improved the deep trays by clearing the oil voyage. In addition, the Third Mate would constantly be thinking of safety and would have rechecked whether his instructions were followed. With this safety culture it places a duty on everyone on board to be constantly thinking about the safety of the ship, therefore another crewmember would have noted the discrepancy and cleared the oil on the drip trays, and this would have avoided overflow into the main deck that polluted the sea. Application of the safer culture management method would support and encourage safety in shipping. This method of management is successful if certain factors like commitment, belief and values are instilled to the shipping crewmembers. Such values of safety, if instilled in the maritime personnel, would create a positive impact (Anderson, 2003, pg 44). The second scenario shows that the tanks were not correctly inserted, and the required oxygen was not at the required level that caused a 12-hour delay and this increased costs. To improve the efficiency and performances of the ship by the ship-owner, the method to incorporate would be the organizational culture. This type of culture applies where there is a group of people from and can form their culture. There are two perspectives on it that