Business Process Transformation in Catmart Co Case Study - 24

Business Process Transformation in Catmart Co - Case Study Example The changes can affect stakeholders such as product development specialists, inventory control specialist and the buyers mostly (Tà ¸nnessen, 2014). Catmart intends to merge with TLP for enhancing the process of new product development. TLP is a United States (US) based e-commerce company, which is involved in selling used products. Catmart expects that the marketing tie-up will leverage the strength of both companies and generate mutual benefits in the long run. The merger can help in the business process transformation effectively. After the merger, the company will be equally involved in purchasing and selling products. The merger can entail effective cost savings and help Catmart to grow (Tà ¸nnessen, 2014). It can enhance business opportunities for the company. A compact business model can thoroughly help in the proper understanding pertaining to the effectiveness of the BPR. The business process reengineering model that can be suitable for Catmart in order to sustain in the online marketing business is laid down below. Catmart should ensure that the adaptation of a new form of service is conveyed to all individuals who would be affected by the change. All stakeholders must be reported about variations in the process of business through proper meetings (Tà ¸nnessen, 2014). Extensive meetings with the distributors are essential. They are the lifeblood of a business and neither Catmart nor TLP can operate successfully without them. Besides the existing distributor, the tie-up will introduce a new one. So, informing the distributors of both the companies about the tie-up is important (Tà ¸nnessen, 2014). The workflow between the distributors should be divided equally. Catman should secure that the profitability of the distributors does not diminish and in turn, de-motivate them to remain associated with the company.